Luxury brand endorsements in popular song lyrics may influence purchases

Luxury Daily

Biggest risk of partnerships is brand dilution: Luxury Institute

Luxury Daily

When is product expansion too big a risk?

Luxury Daily

Innovation in fashion ads should not stray from brand DNA

Luxury Daily

Do luxury hotels need to offer more adventure?

Luxury Daily

Are luxury mobile ads effective without a call to action?

Luxury Daily

Why the Middle East is the new luxury travel destination

Luxury Daily

Why luxury brands should emulate Rolls-Royce with apprenticeships for skills transfer

Luxury Daily

What is the up-and-coming social strategy for luxury marketers?

Luxury Daily

 

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More Luxury Daily articles can be found here.